Retail
Retail Loyalty & Commerce App
A cross-platform loyalty app tying 180 stores and e-commerce into one customer profile.
Brightside had loyalty data in-store, separate profiles online and no way to recognise a customer who shopped both ways.
The result
One customer profile, one wallet, and a store associate view that shows the same information the app does.
Outcomes
- 240,000 app installs in the first quarter
- Repeat purchase rate up 18%
- Store associate lookup under 200ms